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Relax Gaming To Incorporate ReelPlay’s Infinity Reels


Established B2B online game aggregator and provider Relax Gaming has just entered another agreement with renowned online slots developer ReelPlay. The brands have been collaborating for some time, and the newly inked deal will allow PG Soft, Relax Gaming’s Powered By partner, to access ReelPlay’s cutting-edge Infinity ReelsTM mechanics.

Infinity ReelsTM Massive Potential

Infinity ReelsTM is a very powerful feature, and two brands have already entered an agreement under the Powered By programme. This gives Powered By the opportunity to distribute the innovative online slots products to Relax Gaming’s diverse business associate portfolio.

Relax Gaming was one of the first casino games brands to recognise the value of the distinctive, innovative Infinity ReelsTM mechanic, which adds more reels and an increasing multiplier after every winning spin. They then went on to acquire intellectual property rights to the feature from the independent studio.

In the strategic contract, Relax Gaming negotiated to ensure that their third-party studio partners, Silver Bullet as well as Powered By, can use the aggregator’s strong network connections to distribute casino games with the reel mechanic to different operators. Chief Product Officer at Relax Gaming, Simon Hammond, noted that both Powered By and Silver Bullet had been devised in order to give creative developers the exposure they needed for success.

At the same time, the studios would be able to take advantage of the B2B provider’s extensive distribution and deals in whatever way suited them best. They’d now have access to a greater marketplace and could offer their games at even more real money online casinos in Canada, and beyond. PG Soft’s running with the Infinity ReelsTM mechanic is, Hammond concluded, a clear display of them taking full advantage of this programme – and it is, in his own words, “great to see”.

A Perfect Partnership

ReelPlay’s Chief Commercial Officer (CCO), David Johnson, publicly commented that the entire company was excited about the new deal with PG Soft. Johnson said they welcomed the interest, and that they were excited to see PG Soft’s individual interpretation of the IP.

Relax Gaming, the CCO continued, is the “perfect glue” to bring the various parties together. Johnson concluded by saying that his company has only just started to scratch the surface of the Infinity ReelsTM feature’s potential, and that it was looking forward to all kinds of new implementations that could soon be offered at real money online casinos in Canada.

Game Changer for PG Soft

Once their IP deal is concluded, PG Soft will have the right to incorporate the Infinity ReelsTM feature into any of their future online slots. The firm’s Co-founder and Managing Director, Ken Zhang, said his organization was “thrilled” with its acquisition. He also expressed thanks to Relax Gaming for facilitating the process and making it smooth and efficient. Zhang finished by saying they were excited to get started on their first Infinity ReelsTM release, and players at real money online casinos in Canada surely can’t wait!

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